REAL-TIME MARKETING ANIMATIONS
FOR VODAFONE

All the magic happened at the War Room .-

The goal of this project was to help the audience relate the brand with football. We achieved this by producing creatives, right on the spot, that had very relevant topics in those specific moments, to be uploaded and promoted in Vodafone’s social media accounts as fast as we could, maintaining the potential of becoming viral with every video and image we shared.

Every Sunday night our team and the client got together on the War Room to work on the most important game of the week. The process was always the same: We selected relevant things happening in the game, discuss them with the social listening team, and finally conceptualize, sometimes illustrate, animate and upload the creatives and videos to the brand’s social media accounts. All during the 105 minutes of the match.

A very stressful but rewarding project, full of learning experiences, good results for the client, and we even got to win some important awards.