Capturing the essence of the Mediterranean on a label -.

The objective of this project was to create a visual identity of a paella broth or “fondo” as it is known in Spain. The goal of this project was to create a label that conveys the simplicity and convenience of the product. Inspired by the colors and visuals of the Spanish Mediterranean coast, I designed a logo that evokes the traditional sailing style with curves resembling waves and contrasting red color. To make the product more user-friendly, I created complementary vector illustrations for the instructions, providing a friendly and welcoming feel to the branding. The final touch was adding visual elements and illustrations related to seafood restaurants located in coastal areas of Spain, creating a cohesive and attractive brand identity.