Spicing up Spain’s hot sauce game.- 

The challenge of this project was to create a visual identity that accurately represented the origin of the hot sauces while capturing the brand’s identity as a spicy and flavorful product. My approach was to design a fresh and modern style while also maintaining an artistic approach that represented the rich cultural heritage of Spain. I started by creating a logo inspired by the most recognizable graphic element in Spain; the bull. The bull symbolizes strength and power, which perfectly represent the spiciness and flavor of the sauces. Additionally, I used a vibrant and colorful palette for the colors, representing the feeling you get when you try the product. For the labels, I illustrated symbolic elements for each sauce flavor, using figures and animals that we tend to relate with danger. The result is a very eye-catching and playful packaging that warns about the spiciness and flavor of the sauces. This project allowed me to demonstrate my skills in logo design, illustration, and brand identity design, creating a cohesive and visually striking brand identity that accurately represents the values and cultural heritage of the brand.