Animation for Coca-Cola’s anniversary
This animation was conceive to advertise a Coca-Cola’s marketing team action, in which the participants would take photos interacting with the product and upload them in their IG accounts using the campaign’s hashtag. By doing this they would be included in a giant poster that the company printed at the end of the action.
The briefing was simple: The result needed to include the anniversary theme and also the campaign action. So I played with the contrast of the vintage and modern aesthetics to show the passing of time, and then explained the action using the character interacting with her cellphone.
Year
2016Client
Coca-Cola CompanyServices
Animation and IllustrationAnimation for Coca-Cola’s anniversary
This animation was conceive to advertise a Coca-Cola’s marketing team action, in which the participants would take photos interacting with the product and upload them in their IG accounts using the campaign’s hashtag. By doing this they would be included in a giant poster that the company printed at the end of the action.
The briefing was simple: The result needed to include the anniversary theme and also the campaign action. So I played with the contrast of the vintage and modern aesthetics to show the passing of time, and then explained the action using the character interacting with her cellphone.
